One thing fast-food market giants KFC, Mc Donald’s and Domino's all have in common is the power of numbers. Their continued and growing success is an accumulation of the perks that come with being part of a large network. Franchising has enormous benefits and is also plagued with its drawbacks but when operated under an organised, tested environment can prove to be very profitable from top to bottom. This business model does not just work for fast-food retailers, its profitability is demonstrated in the fashion, oil and gas, agriculture and real estate industry to name a few.
For the sake of
clarity, a franchise is a license that permits the franchisee access to the
proprietary knowledge, processes and trademarks to allow the party sell a
product or provide a service under the businesses name. Will this work sustainably
in Nigeria? Yes. Yes it will.
Looking
inwards, the likes of Chicken republic, Mr Biggs, Shoprite, Nike, MAC etc. support this conviction that when executed with precision, the franchise system at
national and international level will work. Here are some reasons why:
1. The
selling power of an established brand
Building rapport with an
ideal customer base is not an easy task to execute for a start-up and even when
it has been established on a comfortable scale, the need to grow and expand
will arise. In an ideal franchise system, one of the key benefits remains the
immediate brand awareness that lies with the consumers actively and inactively
seeking the good or service offering.
2. Shorter
time to opening, Initial training and ongoing support
The opportunity cost of
getting a franchise is the freedom that comes with doing your own thing. With a
franchise, you have given up a certain degree of your independence (this varies
from organisation to organisation) as franchisers exert some control over brand
standards, goods and service coverage and so on. Because it is a model that
works, Franchisers understand this and so they help ease the transition with
extensive support and training. In addition, some franchisers alleviate the
burdens of tiresome start up through their network of contacts and lower costs
achieved through economies of scale. With a franchise, you are not alone from
the start.
3. National
and regional advertising
Have you ever seen a catch
phrase or a heard jingle so awesome that you wish you had thought of it
yourself? Well with a franchise system in place, the franchisee is free to use
that and all other marketing material that was before them. Brand awareness is
centralised with the franchiser bearing the costs and stress of advertising, all
International, national and regional campaigns are available for use by
franchisees.
4. Higher
chance at success
T.E.A.M – Together, Everyone Achieves More.
This benefit is somewhat self-explanatory as it rides on the fundamental
principles of team work and the concept
of the ‘wolf pack’. A franchise system that works, provides the
franchisee with all the necessary tools for success. The franchisee can rely on
an established business model that is often customisable to suit market forces
to foster their development and ultimately, success.
Other benefits
of a franchise include moral support through the network of co franchisees and
franchise associations, customer generation and leads and economies of scale
through group purchasing. The beauty of the franchise system is the security
and integrity it brings to an already established business and/or a start-up.
RE/MAX Nigeria
is a franchise owned Real Estate establishment with its headquarters, RE/MAX
LLC. In Denver Co. RE/MAX is currently present in 97 countries worldwide through
a network of independently owned and operated franchise offices, amassing a
whopping 100,000 top performing agents in these locations. RE/MAX is the number
one seller of real estate worldwide and remain the market leader in several
countries that hold the trademark RE/MAX hot air balloon.
RE/MAX Nigeria
will become the market leader in the dynamic industry that is real estate and
we call on hardworking resilient people of integrity to be a part of this
journey through franchises. An established real estate broker or someone with
no prior experience can take advantage of this opportunity to grow a legacy
that they can leave behind for generations to come. We are here to help every
step of the way.
To find out
more please contact Chisom Olisaemeka – colisaemeka@remax.ng & 0700-GO-REMAX