Written by Mr. Favour Afolabi
Viva Real Estate
Last week, there was some pandemonium in our industry - someone advertised "4400sqms on Cameron Road Ikoyi for N500m!"
As
expected, the phone networks went haywire - everyone wanted to do the
deal - and of course, I got a number of calls asking me "do you know the owner?" Well, my response was simple "I am not interested!"
This
brings to me this subject of "Agents and their addiction to Distressed
Sales" - I have never for the life of me understood why anyone "would
come to the marketplace calling what he wants to sell - Distressed?"
Just as I have never understood why "intending Buyers would seek
distressed sales?"
I
hear it is because they want a 'good deal' so does that mean if you
sell or buy a non-distressed sale you've done 'a bad deal?' Could it be
that all the normal deals we do on a daily basis are 'bad deals?'
Well,
I have a theory here - a lot of our fellow agents despise the
valuations on the properties we sell especially in the
Ikoyi/VI/Lekki/Privileged neighbourhoods. Many agents are actually
unable to fathom why these expensive prices since they can't imagine using their own personal monies (if they can have it) to buy such
properties - so if you don't believe in the price/valuation of an item,
what makes you feel you'll ever be able to sell it successfully? It
doesn't work logically; or spiritually!
This
is the reason why some agents are specialists at beating down the prices of properties - even more than intending buyers are - so many
agents have a terrible reputation of never actually closing any deals
with you after they make enquiries of properties; collect documents and
surveys; there is a major problem faced by the larger industry when we
have agents who go about suggesting to buyers they can get cheaper
prices in the same neighbourhoods that have relatively defined
valuations - these agents make those of us that believe in these
fundamentals look as though we were thieves.
That
is the ONLY reason anyone would be trying to offer 4400sqms in a
medium density zone in Ikoyi for N500m - because such persons believe valuations of N1.2bn for 4400sqms in the same place is criminal and
that he must be the SuperMan that would save the industry from those
trying to reap off the market - it is the reason, agents would be
willing to sell plots being cut out of larger plots that have unusable
shapes to uninformed buyers because they are trying to help them
achieve ridiculously lower valuations to what the market is offering all
in a bid to make a cheap fee - behaving like typical hustlers!
Oga,
if you can't sell lands in Ikoyi; or don't have faith for this big
deals, simply go and sell N500,000 per Plot in Mowe or Ofada - a lot
of people have become millionaires doing that - and you can join that
elite league as well - stop demarketing assets in our business environs
by going about seeking good deals and distressed sales for your own
brand of clients - and that a bank or AMCON offers you a list of
properties to sell doesn't automatically mean they are 'distressed
sales' and even if you were told so, doesn't mean you should take such
definitions to the market place.
And
please, does it even mean when you add 'distressed' to a sale, you will
sell it overnight? Doesn't most of these same properties end up being
on the queues of unsold properties eventually? Please, let's help this
industry grow; selling properties in prime neighbourhoods is never for
the faint-hearted; and these valuations classify as oestantatious sales -
they were never for people struggling to buy properties neither
should we be begging people to buy such assets; the right people who understand these valuations are the ONLY people that end up buying and
trading in such assets - and that always been the case - those who don't
have the monies to buy are always the ones who claim that the country is
hard; there is no money; accept lower prices while those that can
afford these assets have always gone ahead to buy irrespective of the
prevailing economic scenario in the country and the state of the rate
of the Dollar to the Naira.
Many
of our fellow agents don't even understand that the current high
discrepancies between the Naira and the Dollar works in favor of doing
more deals in our market - a lot more of those that have dollar
deposit can actually now afford more properties thereby - there has never
been a time that the generality of the people would tell you things are
easy- it is always tough yet deals are always been done! Why don't
you get yourself into the flow of closing deals rather than being a
commentator?
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